Social Media Team
From social media to cell phone and video technology, the department's social media team is responsible for getting our messages out on the world wide web and beyond.
With the growing popularity of social media among businesses, individuals and worthy causes, the Azusa Police Department has embraced the most popular of these platforms as a way to connect and interact with our community. We realize our community is diverse, as well. From future travelers on the Metro Gold Line to residents, visitors, commuters and students of Azusa Pacific University, our city is comprised of all walks of life and all technological skill levels.
Doing More Than Just Social...
As we designed and developed our program, we quickly realized it entailed more than creating a "post" on Facebook or a "tweet" on Twitter. The fast pace of the world wide web, as well as the demands of our community, requires us to deal with more than just social media platforms, such as:
- Design, develop and management of the department's website
- Answering questions and addressing concerns through the website's forum
- Receiving and assigning information received through our anonymous tip feature
- Designing and distributing monthly email newsletters
- Writing content for the department's blog
- Video recording, editing and producing of various videos displayed on our YouTube channel
- Photographing, editing and producing images for use on various platforms and articles
- Creating crime alerts, wanted persons and missing persons information for distribution on the world wide web
- Reviewing analytical data for our platforms and website to find out where our audience is, what they want to see, and what they don't care about
- Publishing content (copy, images and video) on Facebook, Twitter, Nixle, YouTube, Flickr, Pinterest, Instagram, LinkedIn and SmugMug
- Responding to questions and concerns on our social media platforms
- Publishing emergency alert messages for the community
So as you can see, we don't just "Do Social." We do so much more.
Creature Comforts, Quality of Life, Emergencies, And Disasters
We realize everyone wants to know why there are police cars on their street, or why there is a helicopter hovering over their home. We know what it's like to be stuck in traffic on Foothill Boulevard, not knowing how to get around the traffic. And let's face it....many people prefer to text than call!
The digital media team does it's best to publish timely information to the public, such as:
- Community safety alerts during area searches for suspects
- Announcements of lost or missing children, disabled or elderly subjects
- Traffic congestion and detours
- Community events
- Crime prevention and safety tips
Visit our website from a desk or laptop computer to learn more about our various platforms and features we have available for the community.